read one everyday

Maybe it’s true that in order to coach business owners, you don’t need to know how to run a business yourself.

Maybe it’s true that you don’t have to understand balance sheets, turnover ratios, or acceptable ROI in their industry to coach business owners in you target market.

Read more on Learn, Teach, Market, and Sell Business Owners…

The number one mistake we all make is not fine-tuning our niche tightly enough. It’s possible that if there are 100 of your ideal target prospects in your normal marketing area – you will be able to make achieve your goals for a lifetime of endless new business.

Read more on Develop Your Benefit Statement, Enlist a Cadre of Fans to Promote You…

Why we went:
The last time we sent anyone to the Search Engine stategies conference was in 2001 – I think. Not because we were really interested in that
technical stuff, but because we thought our readers might be.

Read more on Search Engine Strategies, the Event…

Steve and Ellen had three children: a daughter in New York, another daughter in California, and a son who had stayed around to work in the family company.

The couple ran a manufacturing company in Indiana started by the husband’s father.

Read more on You’re The Expert, You Fire Him!…

After a presentation at a trade association people often come up, give me their card and ask me to call them.

This time it was different.

Bobby (a nickname from when he was a kid, before he grew to 6’3″ and 245 pounds) had a look of desperation when he asked me to call him that afternoon – before I left town.

Read more on We Can’t Talk Here!…

Historically a new-hire moved from learning the required tasks of their particular job to eventually understanding the goals, strengths, and weaknesses of the business in an orderly way – often having as much to do with their getting older as with their getting better, smarter, or more capable.

Read more on 21st Century Leadership Empowers Leaders at Every Level…

When John Jowers went to work at his father’s appliance company, he never thought it would lead to a sideline business restoring antique refrigerators. But now their “cool” appliances are doing a hot business on the web.

Read more on You Can’t Sell Antique Appliances on The Internet, Can You?…

Millions and millions of dollars have been spent by advertisers, exhorting businesses to get web sites. During the dot-com boom, the media jumped on the Internet bandwagon as well. And there are success stories. Yet fewer than half of the businesses up and down Main Street have taken their advice seriously. Why not? The answer will surprise you – until you think about it.

Read more on Not With MY Money You’re Aren’t!…

Heather Lloyd-Martin’s presentation about successful search engine copywriting, was held on the second day of the 2006 Search Engine Strategies conference in New York.

By then I had concluded that I would focus my comments in all my stories) on the needs of mainstream established companies-since those are the people I know the most about.

Read more on Heather’s Tips for Optimizing Your Web Site’s Positioning…

When I interviewed Kevin Rosen of Junior’s Cheesecake here in NYC it was to ask him what he and his family want the Internet to do for them and their business.

Read more on Junior’s Cheesecakes, From Brooklyn to San Francisco Through Cyberspace…