“Donate more to charitable causes and increase your own income at the same time…” said Mark Hendricks; a world renowned internet ‘GURU’, in a recent presentation.South Asian Earthquake; Nearly 100,000 dead and millions more made homeless. Give them a life line please. Use the link below to make your donation:- http://www.redcross.org.uk. Enriching the lives of those less fortunate than ourselves is a function that charitable organisations perform across the world and in some cases under extreme conditions. However, in order to maintain any level of service there has to be a constant and uninterrupted flow of donations. Maintaining a supply demand equilibrium of need to donations is an enormously complex task which requires meticulous planning. Even then it is fraught with difficulties. The associated costs of implementing any plan to increase donations eats into the funds being collected/donated.Mark’s simple idea does away with all these unwanted costs… the supply management fraternity will call it a “Lean” concept without any fat. The costs of launching appeals and collection being the fat referred to in this instance. Here are the bare bones of the 90/10 rule:-
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