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Web site analytics, for those who might not be familiar with the term, is the tracking of various performance metrics for a given web site. The metrics themselves can range from the simple (and relatively useless) count of “hits”, i.e. requests for a given resource such as a single web page, image file, etc., to the measure of far more complex interactions. These complicated interactions can be totally arbitrary; for example, you might want to know the number of orders from visitors who came from a search engine and scrolled at least halfway down a long sales page.

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For all online business’ and web masters, it has become crucial to understand and analyze web traffic. Their survival might depend on this! With thousands of sites mushrooming everyday, it is a hard fight out there. The only way one can maintain an edge over others is through proper and expert analysis of where the customers come from, what they want and what the competitors are doing. So what really is web traffic analysis? It is the processing of statistical data to understand search engine ranking, the number of visitors and page popularity.

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